Using Web Conferencing for Staff Training

Imagine you are CEO of a small software company in Belgium, and you have just successfully sold warehouse-management software to a firm in Seattle. Your next task is to train the Seattle firm's team in the use of your software.

To do that, you will have to send a couple of staff members to Seattle. That means two round-trip, business-class plane tickets, four- or five-star hotel rooms for a few days, taxis, and some nice meals. The cost can be many thousands of dollars. Who pays? Either the customer, in which case it will significantly increase the cost of the software; or you do, in which case profits take a beating. The organization required for such a training session is also significant. Secretaries have to book planes and hotel rooms. The timing must be carefully coordinated as once an event is booked, there is no turning back. If the trainer is sick, he will probably still have to board the plane because it is too complicated to cancel.

Costs don't end just with the flights. There are hidden costs for the software company. Trainers may perform other roles -- indeed, they could be among the most-productive programmers or managers in the company, and sending them to Seattle means losing their invaluable input for days. Not to mention the jet lag that follows.

Web conferencing is becoming a popular solution to this problem, and it has led to a new word: "webinar" -- a web-based seminar. The savings offered by on-line training is significant, and there are fringe benefits such as enabling you to train people at more then one location and use trainers who might not otherwise be available. Training courses can be recorded, so they can then be replayed by the customer or those providing the training. The organization is far simpler -- and cancellation, should it be required, has less of a downside, so staff can be more flexible when arranging the web-training event. The savings involved in time, cost, and organization mean that, where necessary, it is possible to extend web-training and devote more time to repeat lessons or maintain contact with trainees over a longer period of time.

Using web conferencing for training is different from a face-to-face approach, and you need to take that into account. If you invite too many people to attend the conference, then there will not be enough time to answer everyone's questions. If you are dealing with highly-specific issues (as opposed to an overview), then you may find that some kind of personal contact is still necessary.

Overall, the benefits of web-based training are so great that this has become a major growth area in the field of web conferencing.