Using Webinars for Marketing
Posted by Kathleen S on Tue, Oct 06, 2009 @ 07:56 AM
Web Conferencing is a diverse tool that allows professionals an affordable way to create webinars for marketing purposes. The only real difference between web conferencing and a webinars is the number of attendees and the level of interaction between the moderator and participants. You can create webinars for up to 500 people with your web conferencing provider.
In a webinar, you arrange the meeting through an email campaign to prospects in your email list. You can use the promotion of your webinar to attract more visitors to your email list through a combination of PPC, article marketing and social media.
To connect users with the webinar, you send an email with a registration link and then send a second email with a link to the conference just before you begin. Webinars that provide free information of interest to your market segment are the most effective way to creating a solid bond of trust between you and your email list. This trust will make it easier to market your products to those individuals later.
It is a good idea to include a question and answer session or instant messaging service with your webinar so you can get feedback from your audience. It will also help you solidify your social connection with the webinar attendees. By recording the webinar, you create a presentation that you can leave on your website to attract even more visitors.
After a webinar, follow-through is vital. Be sure to send “thank you” notes to attendees and “sorry we missed you” notes to registrants who did not make it. You can use this opportunity to communicate with the registrants and build relationships. Be sure to offer a link for those who missed the webinar to watch it later.
