Remote Product Support with Audio and Web Conferencing
Posted by Kathleen S on Thu, Oct 01, 2009 @ 07:30 AM
Small businesses cannot afford unhappy customers. Growing and turning a profit requires that you continue to maintain satisfied existing customers while acquiring new ones. To accomplish this, you need an efficient, affordable and fast customer support system in place that benefits both your customer service support personnel and your customers. You are probably already using audio and Web conferencing for business contacts around the world, but have you considered what these services can do for your customer support operations?
Most companies maintain customer service agents through a call centers, instant messaging and email. While these are useful avenues, you can save a lot by switching to audio and Web conferencing for the majority of your customer service support questions. Audio conferencing is much more affordable than call centers and Web conferencing offers the benefits of sharing documents and applications with clients while providing instant messaging or voice communications at the same time.
By switching to Internet-based conferencing solutions for customer support, you are no longer limited geographically for your customer service hiring needs. Many companies outsourced customer service to foreign countries, only to learn that their customers detested speaking with individuals with poor English skills. By instead using a combination of audio and Web conferencing, combined with native English speakers where the prevailing wage is lower, you can accomplish the same savings without sacrificing customer service.
Another problem with telephone support and instant messaging is the inability to show customers visually how to fix a problem. When you use an audio conferencing service that also offers Web conferencing, you can easily turn the phone call into a Web conference and show customers how to resolve their product questions. This leads to quicker problem resolutions and few onsite customer support calls. Together these conferencing tools will save your business time and money allowing you to service more customers in less time and a lower cost.