Do I Need Web Conferencing?
Posted by Kathleen S on Wed, Jun 24, 2009 @ 09:21 AM
Web conference is an excellent tool for client communications, both for
sales and customer service. However, not all situations are ideal for
web conferencing. There are many times when web conferences are ideal
and occasional times when in person meetings or regular audio only
conference calls are preferable.
Save Travel Expense
Web
conference saves thousands in travel expenses including airline
tickets, hotel stays and meals for your employees. They also save
enormous amounts of time for your employees. Travel time alone results
in wasted productivity that you are paying for in your employees’
regular salaries.
Revising Information
These conferences also
work well to replace calls when you need to cover the same issues
again. By providing recorded copies of web conferences to clients, they
can simply watch the conference again, saving your time. It also allows
the client to share the information easily with others in the client’s
organization without the necessity of a second meeting for higher
executives who were unable to or simply did not attend.
Frequent Meetings
Frequent,
routine meetings that must be held on a weekly or monthly basis benefit
from web conferencing as well. Employees who attend these meetings do
not need to be relocated so that they can attend such sessions. Save
your company the employee relocation expense by holding a web
conference every week or month instead.
When Pressed for Time
When
time is short, web conference is much better than a face-to-face
meeting. In today’s fast-paced business environment, time can mean the
difference between winning or losing a client over a competitor. Web
meetings save time allowing you to accomplish the business at hand
quickly and efficiently, giving you an advantage over the competition.
When In-Person is Better
While
teleconference is a tool that saves businesses travel and relocation
expenses on a regular basis, while facilitating quick and convenient
communication, it is not the ideal tool for building new client
relationships or for discussing delicate issues.
First impressions
are vital to building trust and friendships with new clients. The web
conference cannot replace in person meetings for such situations. Only
after a strong rapport has been established should you begin using web
conferences with your clients. Salespersons can miss vital physical
cues from potential clients that would otherwise allow him to steer
communications in a direction that leads to a closed sale. In addition,
topics involving vital strategic business decisions, or sensitive
employee issues should always be held face to face in a private
location.
For more information on bundled web conferencing and conference calling services, visit FlyConferencing.com.